Identity is built
Many strategy and advisory models are based on control, not on communication. Responsibility for uncomfortable decisions is delegated. The implementation of change and the consequences are seldom the subject of counsel. Leadership and responsibility, strategy and implementation are separated.
Opposite to value management concepts such as Corporate Citizenship
(CC) or Corporate Social Responsibility (CSR), the strategic identity-focused model by VIMONDA is not a peripheral management tool but the strategy itself. It is at the core of all business activities and is leaving an imprint on the organisation and its culture in a formative manner.
The goal of this integral strategy model is the differentiation of
an entrepreneurial set of values specific for the company. Referring
to a basic identity idea, revealed in the audit, an identity code is
defined that describes the core business values. On the basis of
forecasts and feasibility prospects an implementation strategy is
established which incorporates an accordingly adapted identity and a
new concept of values.