Identity & values
as a basis

Sustainable and innovative businesses have certain core values as
their foundation as well as a strong and attractive identity. They create meaning and stand in for their values in any given  situation. Shaping identities and values are dynamic processes which only work in an open dialogue with the respective counterpart – the employee, the business partner, the client or the socio-cultural context. It is the only way for an enterprise to gain authenticity and independence, also to be understood as the brand or personality. In our advisory approach we rely heavily on this dynamic developing business models which create new visions and explore new directions on the basis of a defining identity and core values.



as a business model

Every business strategy has two central intentions: on the one hand, economical goals have to be reached fast and reliably, on the other, a business profile that works efficiently inwards and out is paramount for economical success. Without this strategic concept it is foremost the small businesses which end up being pawns in the interest of different parties. In the hectic life of day to day business, competences and goals are too easily cast aside. Only what needs to be done is done.
At the center of our strategic concept lies the implementation of a value-based identity which determines any business activity. Not only economical growth and maxed out profits form the face of an enterprise, but social and moral competences. Only these assure the motivation of employees, secure credibility and guarantee sustainable economical success. The ultimate goal of this approach is to develop a business model with a distinct socio-ecological profile.


Even though a set strategy always demands a precise layout, an open dialogue with the socio-cultural context is equally important. Economical targets are not sought to be fulfilled at the expense of society but are actively created together. The result: a common culture of shared values. Within this model, brands are a reflection of the business identity and an effective symbol for a shared corporate culture. They are not bold images, but in their essence stand for, just as the company’s products and services do, embodied values.

business models
need the
concept of a
corporate culture
in which …

knowledge, creativity
and self realisation are key

social and ecological responsibility take centerstage

resources are deployed sustainably and sensibly

Identity is built
through dialogue

Many strategy and advisory models are based on control, not on communication. Responsibility for uncomfortable decisions is delegated. The implementation of change and the consequences are seldom the subject of counsel. Leadership and responsibility, strategy and implementation are separated.

Opposite to value management concepts such as Corporate Citizenship
(CC) or Corporate Social Responsibility (CSR), the strategic identity-focused model by VIMONDA is not a peripheral management tool but the strategy itself. It is at the core of all business activities and is leaving an imprint on the organisation and its culture in a formative manner.

The goal of this integral strategy model is the differentiation of
an entrepreneurial set of values specific for the company. Referring
to a basic identity idea, revealed in the audit, an identity code is
defined that describes the core business values. On the basis of
forecasts and feasibility prospects an implementation strategy is
established which incorporates an accordingly adapted identity and a
new concept of values.

Cultural change is based upon a

true community of shared values,
common principles and visions.
It aims at a balance between individual,
collective and social interests.
It provides a meaningful social contribution
and promotes a humanistic business ethic.
The cultural change is co-progressive and co-creative.